Space Co-Living
Space Co-Living is a shared living concept for young entrepreneurs in Malaysia, designed to foster collaboration, networking, and innovation. I led the branding, wrote foundational copy, and created a visual identity system for social media and launch content.
DETAILS
Project Title:
Space Co-Living Identity Launch
Client/Brand Name:
Space Co-Living (Concept Startup)
Type of Work:
Branding, Copywriting, Social Media Strategy
Project Scope & Duration:
Developed brand identity, core copy, and social assets over a 2-month period.
THE CHALLENGE
THE STRATEGY
Introduce a new co-living concept to a competitive urban market and appeal to young entrepreneurs seeking affordable, inspiring spaces to live and grow.
To position Space Co-Living as a launchpad for creators and entrepreneurs. Highlight messaging and branding to be designed to feel modern, and community-driven.
Millennial and Gen Z audiences value flexibility, community, and work-life integration. Existing co-living brands often skew too corporate or lifestyle-heavy without addressing professional growth.
RESEARCH & INSIGHTS
EXECUTION
Created a full brand identity system, social templates, and platform messaging that reflected minimalist urban living with bold aspirational undertones.
RESULTS
The brand system created buzz among early investors and was used in initial fundraising materials and early-stage digital presence.
