[MA Communications Management]
- October 2023, KUL MY
This academic research explores the role of social media as a communication strategy in shaping the voting decisions of first-time voters aged 18–20 in Selangor during Malaysia’s 15th General Election (GE15).
The project focuses on the effectiveness of pre-electoral messaging and propaganda, analyzing how specific social media content influenced political perception and voter behavior.
ZenTrail is a conceptual safety hiking app designed to help outdoor enthusiasts discover trails, connect with hiking groups, and stay in touch for safety. This project includes: User research and persona development, information architecture, wireframes, and a high-fidelity interactive prototype showcasing key safety and social features.
Museum Negara Marketing Plan
Genco Coffee Co. is a local Indonesian B2B coffee supplier, looking to expand its business to the B2C market. This project is comprised of concept ideation for Genco Coffee Co.’s potential brand positioning and strategic brand design for their B2C launch.
This concept design includes:
Initial logo and branding design such as primary and secondary logos, along with brand colours and patterns.
Packaging mockup in line with branding selected.
A website mockup showcasing the end product.
[MA Communications Management]
- July 2023, KUL MY
[MA Communications Management]
- October 2023, KUL MY
