Hi There!

I’m Permata Ardy Almatsir—a 26-year-old creative strategist from Jakarta, Indonesia, with a decade-long journey in Kuala Lumpur, Malaysia.

My story weaves through the halls of Nexus International School, the creative corridors of Raffles College of Higher Education (where I earned an advanced diploma in Fashion Marketing and Management), and the academic depths of the University of Wollongong, Kuala Lumpur, where I completed my BA (Hons) in Communications and an MA in Communications Management.

Throughout my career, I’ve navigated both the creative and marketing worlds, developing a diverse set of skills that allow me to see the big picture while sweating the small stuff. My insatiable curiosity keeps me researching and learning new things every day. And when I’m not strategizing or brainstorming, you’ll likely find me curled up with a good book, probably with a cat or two by my side.