SnowPlus MY
Backed by Malaysia Tourism, Pokanime Planet was a three-day anime convention held at Pavilion Bukit Jalil in 2022. I was tasked with revamping existing visuals into a cohesive identity, designing the official poster and brand assets to capture the excitement of anime culture.
DETAILS
Project Title:
Snowplus Micro Event (Under Morr)
Client/Brand Name:
Morr App (Snowplus as event partner)
Type of Work:
Event Marketing Strategy, Creative Direction, Production
Project Scope & Duration:
3-months planning cycle for a one-day event during COVID-19 restrictions.
THE CHALLENGE
THE STRATEGY
Execute a launch event during pandemic lockdowns, ensuring safety, engagement, and measurable results in downloads and brand presence.
Curated a hybrid micro-launch experience, focusing on exclusivity, brand storytelling, and immersive product demos. Leveraged scarcity to build buzz.
Consumers were looking for safe yet social experiences. A micro-event format with exclusivity and high-quality experience would be more impactful than large, impersonal campaigns.
RESEARCH & INSIGHTS
EXECUTION
Led event concept, visual branding, on-site design elements, and end-to-end coordination. Created content for social recap and PR outreach.
RESULTS
Achieved 20-person attendance under strict SOPs. Generated user-generated content, increased app downloads by 18%, and boosted post-event brand awareness.
