Pokanime Planet
Backed by Malaysia Tourism, Pokanime Planet was a three-day anime convention held at Pavilion Bukit Jalil in 2022. I was tasked with revamping existing visuals into a cohesive identity, designing the official poster and brand assets to capture the excitement of anime culture.
DETAILS
Project Title:
Pokanime Planet Convention Design
Client/Brand Name:
Pokanime Planet / Malaysia Tourism
Type of Work:
Event Branding, Poster Design
Project Scope & Duration:
3-month project leading up to the convention.
THE CHALLENGE
THE STRATEGY
Unify scattered visual elements left by previous designers and develop an iconic poster and branding system for a large-scale anime event.
Create a visual universe that feels both local and global—bridging Japanese anime culture with Malaysian event vibrancy. Focused on bold colors, dynamic layout, and cohesive visual storytelling.
Anime communities value thematic consistency, recognizable references, and visual excitement. Tourist-backed conventions need to appeal to both casual fans and core otaku audiences.
RESEARCH & INSIGHTS
EXECUTION
Designed the hero poster, adjusted brand colors, and aligned all visual elements to create a unified event identity across digital and print platform
RESULTS
Poster became the face of the event across media. Helped boost engagement and pre-registration numbers. Stakeholders noted improved brand clarity and professionalism.
