95 Degres
Art Cafe
Tucked in the heart of SS15, 95 Degrees is more than a coffee shop—it’s a creative refuge for locals. As their Digital Media Operator, I handled daily operations, social content, and community-building initiatives, helping them grow both online and offline.
DETAILS
Project Title:
Digital Content Management for 95 Degrees
Client/Brand Name:
95 Degrees Art Café
Type of Work:
Content Strategy, Social Media Management, Brand Maintenance
Project Scope & Duration:
Ongoing role, spanning over 6 months during active operations.
THE CHALLENGE
THE STRATEGY
Maintain relevance in a saturated café scene while fostering community and showcasing the café’s artistic values.
Use storytelling and everyday content to position the café as a creative refuge. Emphasized visuals, BTS moments, and community.
Local café-goers valued authenticity, creativity, and a cozy, consistent digital presence. The café also had a niche audience of creatives and students.
THE RESEARCH & INSIGHTS
EXECUTION
Managed content calendar, produced photo and video content, designed social graphics, and handled daily engagement across platforms.
RESULTS
Helped grow Instagram following by 35%, improved brand consistency, and increased engagement during event and promo periods.
